FOR IMMEDIATE RELEASE
LUBBOCK, TX (April 25, 2025) — Authentic Taste LLC, a vertically integrated food supplier,
announces the expansion of its premium seafood brand, 23 North, into 44 more major retail
locations across Texas and New Mexico. The brand’s shrimp-based products are now available to
consumers through various retail channels including Albertsons Market, United Supermarkets and
Market Street.
This retail expansion marks a significant milestone for Authentic Taste, making its premium seafood products more accessible to consumers seeking high-quality, transparent, and affordable seafood options. The expansion includes availability in various regions throughout the United States, such as Texas and New Mexico, with a growing demand for premium seafood products. “This retail expansion represents a pivotal moment for Authentic Taste LLC and its brand, 23 North and validates our commitment to delivering best-in-class products at affordable prices,” said Danny West, Founder and CEO of Authentic Taste LLC. “We’re excited to make our premium Mexican shrimp more accessible to consumers who value quality and transparency in their food choices.”
23 North’s product line features premium shrimp value add offerings, all adhering to strict quality standards including ISO22000, FDA, and HACCP under GSFI. The brand’s commitment to transparency and quality has positioned it as an emerging leader in the premium frozen seafood category, which is projected to reach $19.86 billion by 2030.
About Authentic Taste LLC
Authentic Taste LLC is a vertically integrated food supplier disrupting the Hispanic and Seafood frozen food segments. Through its premium brands, Naked Tamales, Naked Salsas and of course 23 North, the company delivers best-in-class products while maintaining the highest standards of transparency and quality. Based in Lubbock, Texas, Authentic Taste LLC operates with core values centered on God, Transparency, Accountability, Dedication, and Commitment.
For more information, visit www.authentictms.com
